SnowOnline News
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Customer Retention: An Ongoing Exercise in Loyalty
In the recreational skiing and snowboarding industry, customer loyalty is essential.
Whether your ski area is big or small, you must ensure customers come back repeatedly, always recognizing that even with amazing powder and top-notch lifts
Locals and Ski Areas – the Delicate Dance
If there is tension between ski areas and locals — and let’s be honest, in most places there is — it’s not caused by a lack of powder days and fresh tracks.
Schools on Snow – building slope time into the curriculum
Young people are expected to flock to the slopes this winter thanks to a new Ontario Snow Resorts Association (OSRA) and Canadian Ski Council (CSC) initiative that aims to get kids out of
Edmonton Ski Area
Edmonton Ski Area lodge rendering courtesy of https://www.edmontonskiclub.com/new-lodge
Construction of a new Edmonton Ski Club multi-use lodge is expected to begin in the Fall of 2023 thanks to more than $6
Summer Ops: New trends, and why the time to market and sell is now.
By: Marie-Piere Belisle-Kennedy
Event organizer and SAM publisher Olivia Rowan summed up the need for better summer ops marketing, “In the winter, the imagery and the story you come up with to tell your story are
Creative Solutions Build Affordable Employee Housing at Ski Areas
As many in the tourism and hospitality industry are aware, there is a significant staff shortage exacerbated by the lack of affordable housing. Recruiting and retaining enough employees to deliver minimum guest standards
Supply Chain Challenges & the Ski Industry
Whether you’re a ski fanatic who always loves the latest and greatest gear, or someone who is new to the sport and just needs the basics to get started, you’ve likely noticed slim pickin’s out
Investment into Innovation credited as Hall of Fame Inductees’ Success
The Canadian Ski Hall of Fame honours those who have made a spectacular impact on alpine sport. From athletes to business professionals, Hall of Famers are the forerunners who power ahead and make the snow
How Children with Physical and Mental Disabilities Benefit From Winter Sports
An Ontario-based volunteer organization has put smiles on the faces of thousands of disabled young people by helping them enjoy an active and full life that includes alpine sports.
The Ontario Track 3 Adaptive Sports Association
Post-Pandemic Travel Trends
Like every travel trend following the pandemic, ski tripping joined the ranks of unpredictable activities given unknowns about COVID-19. As any passionate skier will attest to, the “Open.. close… open with adaptations.. close again…” cycle
The Formula for a Winning Winter
Canadians love skiing and snowboarding and now that Covid-19 appears to be on the downslide, they’re eager to hit the hills and trails this winter – are we ready for them?
Industry statistics paint a rosy