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Summer Ops: New trends, and why the time to market and sell is now.
By: Marie-Piere Belisle-Kennedy
Event organizer and SAM publisher Olivia Rowan summed up the need for better summer ops marketing, “In the winter, the imagery and the story you come up with to tell your story are
Confessions of a Ski Junkie
One of the most decorated World Cup alpine racers in the history of the sport, the 31-year-old Norwegian spends upwards of 11 months a year training both on and off snow. During the season, Aksel Lund Svindal endures a grueling schedule, skiing in all alpine disciplines, perennially in the hunt for the Crystal Globe – awarded to the tour’s overall point leader – something he’s won twice, by the way.
The Staff Hit The Slopes At Snow Valley
Snow Valley might not be the first Ontario ski resort to open this season, but Snow Valley staffers took advantage of the 25cm of fresh powder earlier this week to grab the first tracks in the Barrie and Collingwood area!
Eyes Wide Open
Taking in the unmatched beauty surrounding me, I breathe deeply. Wide open, not a soul to disrupt my turns, I point my tips downhill. With stunning mountain foreground and background enveloped in blue sky and a perfectly groomed piste under my skis, I slice the grippy base.
The Ski Obsession
In Episode 1 of The Beyond Series, Whistler Blackcomb presents "Binding Obsessions", a film doc following the lives of pro skiers Eric Hjorleifson and Jen Ashton. The Beyond is a four-part web series profiling the people who live and make Whistler Blackcomb.
Senior Skiers Love Lake Louise
Alberta’s Lake Louise joins six North American ski areas topping the list of “Senior Skier Friendly” resorts. The list has been designated by SeniorsSkiing.com, a new online magazine.
The Big Three That Shaped Canadian Skiing
There were many European entrepreneurs who pioneered a new way to enjoying mountain life in Canada. We recognize three men who were instrumental in paving the path.
WH20 – Skiing in Whitewater
“I forgot that you work here,” our handyman Jack says to a friend. “I try not to use that four letter word,” the friend replies with a chuckle. This laid back mentality sums up the easygoing attitude that is the norm in Nelson. Dotted with Victorian gingerbread cottages, the B.C. town in the Kootenays is home to dozens of artists, musicians, yogis and of course powder junkies.
It Grew!
With the addition of 500 new acres of ski terrain this winter, BC’s Sun Peaks has grown to become Canada’s second largest ski area, with a total of 4,270 acres of in-bound ski terrain. Discover what’s new.
Remembering Auclair
National Freestyle Coach JF Cusson takes us back to the day in 1994 when he first met the late JP Auclair: “He drops in, does a massive daffy-twister-spread-twister-spread all the way to the end of the landing and stomps it! In 1994, that trick was badass! Vini and I looked at each other and were like, “WHAT? Who the hell is that?!”
Honouring Sarah Burke
Not a dry eye was left in the house the night Sarah Burke was inducted posthumously into the Canadian Sport Hall of Fame. The freestyle skiing pioneer, who succumbed to a serious head injury in 2012, was honoured as an athlete, a builder, and an incredible mentor.