SnowOnline News

Do you want to learn more about the ski and snowboard industry? Then sign up today for newsletter that talks about: news and reports from ski areas; profiles of Canadian ski and snowboard destinations; ski and snowboard bargains; events at Canada’s ski resort and lots of other exciting information! You can also submit stories that could be featured in SnowOnline. Click here to submit your story.

Millennial Mountains – Part 2

For the past decade, resorts have been branching out to encompass more diverse experiences including winter fat biking, zip lines, tubing, mountain coasters, skijoring and snow kiting: all part of ‘the experience economy’ where thrills and magical moments are taking over from materialism for Millennials.

2018 Olympic Snowsports Round Up

The 2018 Winter Olympics in PyeongChang are in full-swing and so, too, are our great Canadian Snowsports athletes. Here’s a quick video round-up (courtesy CBC) of how Canadians are being represented on the podium, thus far:

Snow Babies – Part 2

For skiers and snowboarders alike, introducing your children to your winter passion builds a healthy foundation for years of enjoyment. Having been through the past three ski seasons bringing up a baby skier to toddler, here are some tips for consideration.

Heirs to the Throne

Welcome to the future. The Canadian NextGen Slopestyle Team is pushing the potential of kids on the come up. Josh Reeves, Sean Miskiman, and Jack MacDougall are a few on course ready to jump into vacant National Team spots.

Millennial Mountains – Part 1

In the world of mountain marketing, there’s been a recent recognition of the lack of Millennials following in the footsteps of the buoyant Baby Boomer ski market. Moreover, it requires two Millennials to fill each Baby Boomer’s boots in terms of spending power. With student loans, marriage, babies, houses, careers, and diverging spending priorities, Millennials are being distracted from downhill delights.

Strong Support

Snowboarding has never been a team sport. But a solid support staff can make a world of difference. “The all-around support of the Canada Snowboard team is definitely strong.” –Mark McMorris