Last summer, the CSC contracted Ipsos to assist in the production of a segmentation study of the Canadian market: our SnowID Market Segmentation study.
Skiers and snowboarders are not all the same. They have diff erent needs and different expectations. By identifying and defining the different skier and snowboarder
segments, the CSC is now able to provide the ski industry with concrete tools that will assist in the design and implementation of
communication and marketing strategies suitable to each of these target segments. An understanding of the segments can also be of assistance in product development and general programming.
Wonder what these segments are all about and how this study can help you get the edge on the competition? Check out our SnowID Market
Segmentation by visiting our online store at www.skicanada.store
Better yet, contact Paul Pinchbeck, President & CEO at ppinchbeck@skicanada.org to set up a webinar to walk you through the findings and learn how to put them to action at your ski area.
