Looking to Start Skiing or Snowboarding?
Once you learn the basics, skiing and snowboarding are great ways to enjoy the Canadian winter. Follow the link below to our Go Skiing Go Snowboarding website and get the information you need to know before getting on the hill.
Ski Industry News and Insights
Summer Ops: New trends, and why the time to market and sell is now.
By: Marie-Piere Belisle-Kennedy Event organizer and SAM publisher Olivia Rowan summed up the need for better summer ops marketing, “In the winter, the imagery and the story you come up with to tell your
Creative Solutions Build Affordable Employee Housing at Ski Areas
As many in the tourism and hospitality industry are aware, there is a significant staff shortage exacerbated by the lack of affordable housing. Recruiting and retaining enough employees to deliver minimum guest standards in
Supply Chain Challenges & the Ski Industry
Whether you’re a ski fanatic who always loves the latest and greatest gear, or someone who is new to the sport and just needs the basics to get started, you’ve likely noticed slim pickin’s
Investment into Innovation credited as Hall of Fame Inductees’ Success
The Canadian Ski Hall of Fame honours those who have made a spectacular impact on alpine sport. From athletes to business professionals, Hall of Famers are the forerunners who power ahead and make the
How Children with Physical and Mental Disabilities Benefit From Winter Sports
An Ontario-based volunteer organization has put smiles on the faces of thousands of disabled young people by helping them enjoy an active and full life that includes alpine sports. The Ontario Track 3 Adaptive
Post-Pandemic Travel Trends
Like every travel trend following the pandemic, ski tripping joined the ranks of unpredictable activities given unknowns about COVID-19. As any passionate skier will attest to, the “Open.. close… open with adaptations.. close again…”