Tis the season once again for falling snow, turning lifts, and figuring out how to knock the ski socks off friends and family with the perfect holiday present. Shoppers will be looking for gift ideas that will not only check their ski fan off their list, but will also be the gift that they’ll love more than fresh tracks on their favourite trail. A great gift guide can help shoppers wrap up their holiday giving and draw attention to a ski brand. Here is a quick guide to gift guides to make sure what you’re offering is what skiers are getting from Santa this season.
What’s New, What’s Back, What’s the Deal
Some shoppers are looking for the latest and greatest items on the market. Other shoppers are keeping an eye out for deals on the item they pick up each season. A gift guide is a great opportunity to showcase both what’s new and what’s on sale. Check out this On-a-Budget Gift Guide from Wild Snow.
Sort by Skier Type
Gift guides should be written with the shopper in mind. This may be someone who loves hitting the slopes, or someone who has no idea what the difference is between carving and snowplowing. Sorting gift ideas by categories such as skier type like Altitude Sports did in their 2022 guide, can ensure your guide is clear and helpful to any shopper.
Bundle Up
A great day at the mountain is more than skiing and riding. Often, it’s the extras that take a ski day from good to great. A lift ticket only gets better with a gift certificate to your favourite apres spot. And how epic would those new goggles be with a guided backcountry trip be like this one listed on Curated’s Gift Guide? Bundling offerings can help make a holiday gift extra special while encouraging additional spend with your brand.
A La Carte Add-ons
Those easy to pick-up items at the grocery checkout counter are great impulse buys for a reason. Although you’re not selling packs of gum or batteries, having smaller items like accessories or novelty souvenirs on the gift guide can help make sure no carts are abandoned. For the shopper who is looking for a little something extra or for the one who isn’t ready to bust their budget, smaller, add-on gift ideas like the Protect Our Winters GoggleSoc featured in Red Bull’s 2020 Gift Guide, are a great option.
Watch that Follow-Through
Selecting items that are a priority to sell this holiday season is important, but it only works if people can easily buy what’s on your list. Liftopia’s Gift Guide links directly to the awesome James Niehue trail map book where shoppers can easily click to purchase right away. Make sure whatever items are listed are in-stock, easy to find online or in-store, and can arrive in time for December 25th!
