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Canadians love skiing and snowboarding and now that Covid-19 appears to be on the downslide, they’re eager to hit the hills and trails this winter – are we ready for them?
Industry statistics paint a rosy picture for the Canadian ski business: despite the pandemic, participation in snow sports in Canada increased by 360,000 people last
Trying to increase visits to your hill and increase revenue? Are you signed up for the following three Canadian Ski Council programs? History shows that 68% of families skied more because of the grade 4 & 5 SnowPass, 33% took a lesson while on the slopes, 23% of purchasers identified as visual minorities, and SnowPass
At many, many locations across our nation, we are struggling to attract, hire, train and retain employees. In this ongoing feature, we will examine solutions for these complex and pressing staffing issues. While we always encourage hiring locally or within Canada, the staffing shortage we are collectively experiencing has forced us to get creative. Coming
COVID-19 has highlighted the need for healthy outdoor activities year-round, and many Canadians have opted for the slopes during the winter. When asked about why people are flocking to the hills, 86% of respondents shared that they want to be outside, pursuing a healthy activity. Of the audience surveyed, 21% of core skiers, or those
The snow season is short and mountain biking provides an opportunity to drive revenues in the summer season. This session explored the type of information, approaches to consider and planning that needs to be considered when assessing the opportunity for mountain biking, along with potential ancilary revenues and key pitfalls to avoid.
The snow season is short. What can area operators do in the green season to put their assets to work and build new revenues during the other 6-9 months of the year? This session explored the rewards, opportunities and challenges associated with building a strong summer business.
Much has been lost and learned since that fateful day in March 2020 but rather than dwell on what cannot be changed, we’re looking optimistically at what has been learned and how we can use that to propel business – and the industry – forward in the coming years.
An upcoming meeting to be schedule in
Certainty, predictability or even patterns regarding weather and conditions are not luxuries the alpine industry in Canada has. Innovation abounds and creative solutions drive operations forward in even the most tumultuous times. Case in point: snowmaking. Enter Alpine-X. Read more on skicanada.org
Backed by Andy Wirth and Bode Miller, Alpine-X is an innovative solution that aims
The benefits of time spent with friends and family on the chairlift, memories made over après, and laughs had on the slopes are immeasurable, but the physical and mental ones can be measured, and the numbers don’t lie.
By this point of the season, our ski/snowboard legs are taking shape, sustaining us through powder sessions and
We’re keeping a watchful eye out and an ear to the ground for rising trends in snow sports participation during an Olympic year. The hypothesis that Olympic athletes inspire Canadians to try a new sport during an Olympic year is yet to be tested in Canada, but interestingly, the host country for the 2022 Winter