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Skier visits for the 2022/23 season set a new modern (post 2000) record for the Canadian Industry. The rise in domestic skier visits combined with modest growth in the USA and International visitor market have boosted skier visits to over 21 million.
The factors that make the ski and snowboard industry super fun and desirable also contribute to higher levels of mental health challenges for those who work within it. The significant changes and adaptations required throughout, and emerging from, the pandemic have also contributed to elevated stress and anxiety. In this session, Rebeckah shared
In the recreational skiing and snowboarding industry, customer loyalty is essential.
Whether your ski area is big or small, you must ensure customers come back repeatedly, always recognizing that even with amazing powder and top-notch lifts and chalets, you’re not the only game in town where people spend their hard-earned winter fun and fitness dollars.
“Loyalty is
By Nora Hughes / Image supplied by Banff Sunshine Village
Many ski areas are big players in small towns, making giving back paramount. At Mont Tremblant, the resort participates in the common success of the community through partnerships, donations, and initiatives. One such initiative that builds community is the “Mon Tremblant” program,
By Marie-Piere Belisle-Kennedy, ski journalist
Canadian ski areas can be outstanding ambassadors of sustainable development for international and local visitors. Every mountain offers a window into the beauty of our incredible country. Committing to an eco-responsible approach requires freeing up human and financial resources, but above all, it requires a long-term vision that includes the
Written By: Charles Blier
We’ve all heard it: Succession planning is important, but not urgent! If you’re familiar with the 4-quadrant grid, Important and Urgent are laid out for you to manage the issues you deal with every day. By this model, succession planning likely falls in the bottom left quadrant.
Meet the Rider is all about catching up with skiers and snowboarders who started with a Grade 4 & 5 SnowPass or a Never Ever Day and sharing where they are now (and where they want to go!).
Introducing Capri:
Elisa Li should be a go-to resource for ski areas trying to attract new Canadians to their slopes.
She’s a new Canadian who runs Helloyoyo, an online club serving the Greater Toronto-area Chinese community. The nearly 12,000-member organization’s main purpose is to help as many newcomer families adapt to and enjoy
When a typical influencer poses on Instagram, the marketing or PR department should look beyond the number of eyeballs (known as hits if you are old school) per post, and rather look at where their audience is from, and whether they are inspired by this type of experience,
Last November, Living Wage for Families BC released a report and an accompanying blog post titled “Soaring living costs cause major increases in the living wage across B.C.” The blog points out the obvious — right now, everywhere is expensive. But what’s alarming is that communities surrounding ski areas are as expensive,