SnowOnline News
Do you want to learn more about the ski and snowboard industry? Then sign up today for newsletter that talks about: news and reports from ski areas; profiles of Canadian ski and snowboard destinations; ski and snowboard bargains; events at Canada’s ski resort and lots of other exciting information! You can also submit stories that could be featured in SnowOnline. Click here to submit your story.
Facts & Stats – Updated December 2023
Skier visits for the 2022/23 season set a new modern (post 2000) record for the Canadian Industry. The rise in domestic skier visits combined with modest growth in the USA and International visitor market have
Mental Health in the Workplace
The factors that make the ski and snowboard industry super fun and desirable also contribute to higher levels of mental health challenges for those who work within it. The significant changes and adaptations
Customer Retention: An Ongoing Exercise in Loyalty
In the recreational skiing and snowboarding industry, customer loyalty is essential.
Whether your ski area is big or small, you must ensure customers come back repeatedly, always recognizing that even with amazing powder and top-notch lifts
Building, Bolstering & Investing in Ski Area Communities
By Nora Hughes / Image supplied by Banff Sunshine Village
Building Community
Many ski areas are big players in small towns, making giving back paramount. At Mont Tremblant, the resort participates in the common
Winning with sustainability
By Marie-Piere Belisle-Kennedy, ski journalist
Canadian ski areas can be outstanding ambassadors of sustainable development for international and local visitors. Every mountain offers a window into the beauty of our incredible country. Committing to an
Filling the Leadership Pipeline and Helping People Grow:
An Everyday Leadership Challenge? Or the Greatest Leadership Opportunity Ever?
Written By: Charles Blier
We’ve all heard it: Succession planning is important, but not urgent! If you’re familiar with the 4-quadrant grid, Important and Urgent are laid out for you to manage the
Meet the Rider – Capri
Meet the Rider is all about catching up with skiers and snowboarders who started with a Grade 4 & 5 SnowPass or a Never Ever Day and sharing where
Helping Newcomers Embrace the Canadian Lifestyle: Lessons Learned from the Chinese Community
Elisa Li should be a go-to resource for ski areas trying to attract new Canadians to their slopes.
She’s a new Canadian who runs Helloyoyo, an online club serving the Greater
Creating Successful Partnerships with “Ski-fluencers”
When a typical influencer poses on Instagram, the marketing or PR department should look beyond the number of eyeballs (known as hits if you are old school) per
Can Ski Areas Sustain Living Wage Rates?
Last November, Living Wage for Families BC released a report and an accompanying blog post titled “Soaring living costs cause major increases in the living wage across B.C.” The blog points out
Muriel Watterworth going Strong at 98
Muriel Watterworth is less than two years from becoming a centenarian, but she has no plans to stop sliding down the slopes on a pair of skis.
Even two broken ribs a