Canadians love winter, but not all Canadians have been able to experience winter. SnowProud is trying to change that.

The SnowProud initiative’s goal is to help all Canadian families and children experience snowsports by running and supporting grassroots programs.

Whether it’s sponsoring a ski area to run new initiatives for beginners, helping a community send a family to their local ski and snowboard hill, or working to create entirely new and affordable options for Canadian families – we want to make a difference.

If you’ve ever skied or snowboarded, you know how much fun this sport can be. Let’s help everyone experience that feeling.

Every dollar counts. Please consider donating to #SnowProud.