• Roughly 60% of all Never Ever Day participants were completely new to skiing and snowboarding

• 40% were of a visible minority, well above the industry average

• 72% were female, well above the industry average

• Nearly 28% were Millennials (participants born between 1980 and 1995)

• An additional 44% were 35-44 years of age

• Approximately 85% of participants were likely or very likely to ski or snowboard again because of their Never Ever Days experience

• 95% rated their experience as very good or excellent

• 95% rated their experience to be of high or very high quality

• 92% felt the value was excellent

We’re trying to create lifelong skiers who become regulars at your ski area. One way of the best ways to do this is by giving them an enticing reason to keep coming back until they’re hooked! So whether you want to provide 50% off their next lift ticket, a deal on a lesson, or something else completely awesome, we’ve beefed up our marketing capabilities so every comeback offer is trackable, meaning we’ll know exactly who took advantage of your comeback offers.

1. Redeem the Never Ever Day lessons in the transactional system

2. The customers will receive your awesome comeback offers

3. Since they’re trackable, we’ll know exactly how many people returned to your ski area because of Never Ever Days