FOR IMMEDIATE RELEASE
Contact: Natalie Laplante                                                                                                 DECEMBER 2009
Tel. 705-445-9140
 
 
 
This holiday season, give your child the gift that lasts all season long!
Get a SnowPass for your 4th or 5th grader and give them the Gift of Skiing and Snowboarding for FREE!
 
Winter has just begun, now is the time to get your child a Grade 4 and 5 SnowPass
 
 
What’s better than giving your child this season’s hottest video game? How about giving them the chance to be a part of this season’s hottest sport! When you purchase a SnowPass for your 4th or 5th grader they can get up to three free lift ticket coupons at each and every participating ski/snowboard areas. With hundreds of chances to ski/ride for Free, this is one gift that will keep on giving!
 
Applying for a SnowPass is easy and is open to any child in grade 4 or 5 (or who was born in 1999-2000). With over 150 different participating ski/snowboard areas - 95 in the East (Ontario to Newfoundland) and 58 in the West (Manitoba to B.C) - everyone can take advantage of this amazing deal.  And to make your life easier, now you can apply for a Grade 4 & 5 SnowPass online! No more mailing in the application form, proof of age/grade or administration fee. Visit www.snowpass.ca for more details.
 
Depending on where you live in Canada, each student who applies will receive either an Eastern or Western SnowPass Booklet. Your child’s grade 4 and 5 SnowPass Booklet includes up to three ski-free coupons for each ski/snowboard area and is their personal ticket to winter fun. And if you think that’s great, your child also gets coupons for great deals on lessons and rentals at more than 30 ski/snowboard areas! Some participating areas even offer a bonus grade 6 coupon that can be used next season – just another way that this program keeps on getting better!
 
So this holiday season, give your child a chance to stay active all winter long. Tell them to put down the video games and hit the slopes. With discounts on lessons and equipment rentals, and your child will be making turns in no time!
 
Grade 4 and 5 SnowPass information and applications are available online at www.snowpass.ca or www.passeportdesneiges.ca. You can also pick up an application form from a Sport Mart, Sport Chek, Sports Experts, and Intersport stores Canada-wide.
 
 
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For more information on the grade 4 and 5 SnowPass program, contact the Canadian Ski Council, tel: 705-445-9140, e-mail: info@skicanada.org, web: www.skicanada.org
 
 
 
 
FOR IMMEDIATE RELEASE
NOVEMBER 2009
 
 
CANADA’S BEST WINTER BASH IS JUST AROUND THE CORNER SO
GET OUTSIDE AND GET ACTIVE THIS WINTER!
 
2010 NATIONAL LEARN TO SKI & SNOWBOARD WEEK
Kicks off
January 16-24, 2010
 
Skiing and snowboarding reign supreme as Canada’s winter sport of choice during National Learn to Ski & Snowboard Week (NLSSW), January 16-24, 2010.
 
National Learn to Ski & Snowboard Week was established more than 30 years ago as a celebration of Canada’s favourite season for millions of Canadians: winter. Every year in mid-January people of all ages are encouraged to head to their local ski areas and discover unlimited winter fun.
 
“There’s so much to discover at Canada’s ski areas this season,” says Colin S. Chedore, President of the Canadian Ski Council. “Skiing, snowboarding, snowtubing, dog-sledding, cross-country skiing… there are all kinds of activities to choose from, especially during National Learn to Ski & Snowboard Week. It’s the perfect time to experience winter fun at Canada’s ski areas.”
 
NLSSW events for the year 2010 include fun and games, races, outdoor BBQs, on-snow concerts, jam sessions, halfpipe and Big Air competitions, 2-for-1 lift and lesson discounts… a host of activities designed to celebrate winter. And even better, during this much anticipated week, participating ski areas across Canada may be offering you 50% price reductions or “2 for 1” discounts on packages that include beginner lift tickets, equipment rentals and beginner lessons. That’s everything you need to be a part of Canada’s most exciting and popular winter sports!
 
In-depth details of National Learn to Ski and Snowboard Week are featured on the Canadian Ski Council’s website (www.skicanada.org), including a list of ski areas holding NLSSW events across the country. Be sure to check participating ski area’s web sites for details too!
 
Don’t be shy; during National Learn to Ski and Snowboard Week… give winter a try!
 
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For more information, contact The Canadian Ski Council 21 Fourth Street Collingwood, ON L6Y 1T2. Tel: 705-445-9140 E-mail: info@skicanada.org. Internet: www.skicanada.org.
 
 
 
FOR IMMEDIATE RELEASE
NOVEMBER 2009
 
READ SKI & SNOWBOARD NEWS
AT
 
Canada’s Best News Source for Skiers & Riders
 
Skiers and snowboarders: Want to know what’s going on in the Canadian world of skiing and riding? Read SnowOnline, Canada’s number 1 weekly winter ski and snowboard news source.
 
Produced by the Canadian Ski Council, in partnership with ski areas, equipment manufacturers, and hotels and resorts across the country, SnowOnline carries up-to-date news on events, discounts, snowpacks, openings, closings, competition and upgrades.
 
The bi-weekly e-newsletter—located online at www.snowonline.ca — is free of charge to all subscribers. “It’s the most comprehensive source of ski and snowboard news online in Canada,” says Colin Chedore, President of the Canadian Ski Council. “We write reports on resorts in all parts of Canada. We carry equipment news, updates for ski pros, coaches and patrollers, racing news, hotel and travel discounts, and quick links to other websites handy for skiers and riders.”
 
SnowOnline is the Canadian resource for:
·        Up-to-the-minute news from Canada’s alpine and cross-country ski areas
·        Ski & snowboard travel deals
·        Popular ski & ride getaways
·        Canada-wide event listings
·        Equipment Updates
·        News for coaches, ski and snowboard pros and ski patrollers
·        News on Canada’s regional, provincial, national and international ski and ride competitors.
 
SnowOnline headlines are e-mailed every other Thursday to subscribers across Canada. News is divided regionally—readers can discover what’s happening in Western Canada, Quebec and Ontario, Atlantic Canada… or the whole country.
 
Cyber links are included with each headline, which lead readers to the rest of the story.
 
Subscription is FREE! To sign up, visit www.snowonline.ca and fill out a subscription.
 
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Media: for more information on SnowOnline, contact Colin Chedore, President, Canadian Ski Council, 705-445-9140, email: info@skicanada.org, web: www.skicanada.org
 
The Canadian Ski Council is a national, not-for-profit association whose mandate is to promote recreational skiing and snowboarding in Canada.
 
 
 
 
FOR IMMEDIATE RELEASE
Contact: Natalie Laplante                                                                                           OCTOBER 2009
Tel. 705-445-9140
Email: NLaplante@skicanada.org
 
 
 
 
 
Discover an affordable way to join millions of Canadians on the slopes
Discounted Discover Skiing, Snowboarding & Cross-Country Learn-to-ride Packages On Sale Now!
 
 
If you ever wanted to learn to ski, snowboard or cross-country ski, now is the time to get started. Across Canada, ski areas are offering discounts to first-time skiers, snowboarders and cross-country skiers. Discover Skiing and Discover Snowboarding are all-inclusive lift, lesson and rental packages at Canadian ski areas from coast to coast. And if you are a new Nordic skier, check out the Discover Cross-Country package which include all-inclusive trail, lesson and rental packages.
 
For years, millions of Canadians have turned to the slopes for a healthy and active way to have fun with their families. And this winter, with Discover Learn-to-Ride packages, you and your family have an affordable way to join in on the fun. The Discover Skiing, Snowboarding and Cross-Country packages are designed to safely introduce snow sports to beginners. And if you used to ski, snowboard or cross-country ski, this is an excellent way to re-introduce yourself to the sport.
 
In every Discover packages you will receive:
  • A ticket for beginner lifts at ski areas and beginner trails at cross-country areas
  • Rentals of ski, cross-country ski or snowboard equipment
  • A one-hour group lesson from certified ski and snowboard instructors.
 
Discover packages start from as low as $26 per person. Check your local ski areas as prices may vary.
 
For a complete list of participating ski areas visit the Canadian Ski Council’s website at www.skicanada.org. You can also call or visit your local ski area for more information on all-inclusive Discover Skiing, Discover Snowboarding and Discover Cross-Country packages. (In Quebec, these discounted programs are called Iniski and Inisurf)
 
 
  
 
For more information on Discover packages contact the Canadian Ski Council, tel: 705-445-9140, e-mail: info@skicanada.org, web: www.skicanada.org